Singapore Entrepreneurs Network & Startup Organization

Hi! inle,


Thanks for your very sound advice. I absolutely agree.  Is it correct to say that a label is suppose to be a communication media to convey our business essence to its beholder...to grab the first minute attention at the first glance to attract is beholder to be willing to buy a first try? I've been told by marketing student that a label design need not have anything to do with my business concept, principle, belief, etc. I am told that a trendy look works better. I find the issue on label  a rather confusing topic. Perhaps it's again, because I'm not graphically trained and am not trained to do marketing. These two groups of people see and judge things differently from a layman's point of view.

I believe that in order to get the label designed correctly I will have to understand the fundamental purpose of having a product label. There are many different ways to look at what a label really is but it is a rather tricky issue. Please feel free to correct me if my understanding is inaccurate as I am still very much a learner in this and in many aspects. I consciously know that I must get things right in order to set my business on its path towards success.


Thanks again for the good pointers. In fact, I am very new to this thing called Business Coach. I have to first understand the fundamental duties and mission of a business coach and how effective is having one. Also, how does a business coach go about to help the coachee to achieve success in business. In fact I am still trying to understand what a business coach is actually and have been ploughing through the internet to come to an understanding. I have got not much information so far except for some superficial information from the business coaches' promotion websites and articles.


This sounds great to me. How can I qualify for the funding support for getting a business coach? How do I go about? Would appreciate if you could tell me more...

Thank you for taking time to share so much of your valuable knowledge.

Have a nice evening!


Regards,

Hi! inle,

A very sincere thanks for attending to my posts. There are a great deal of things that I need to iron out and re-structure, re-position and re-align my incubating business correctly. There are a lot of things that I need to do because I really have a deep passion for this business. It's very, very passion driven and that's why I take careful approach in making choices and decision although inevitably there may be a need for trial and error however to a minimal as I do not have a deep pocket.

You are invited to write to me at greatvoice_amto.wine@yahoo.com and even send me more information on your mentoring service. I would like to know more.

I look forward to receiving your email soon.


Regards,

Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...

Price is no longer the king, if it ever was. Value no longer rules, if ever it did. Quality of service and product is not the deciding factor.

Today what truly matters is ethical and philosophical quality - from the bottom to the top - in every respect - across every dimension of the organisation.

Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity, which is defined by the organisation's ethics and philosophy.

Good sound ethics and philosophy enable and encourage people to make 'right and good' decisions, and to do right and good things. It's about humanity and morality; care and compassion; being good and fair.

one great tip would be to educate your market after you have carefully chosen your target demographic. For example,if you are a recruitment agency and your target demographic are HR personnel of MNCs,to separate yourself from the rest of the recruitment firms,

you could call up/send a mail plus email all the hr personnel saying,hi there we just recently commissioned a study on the three major trends that will effect all HR personnell in the next five years.

we are inviting only a select few ( name a rival company ) to showcase the results of this study.

By doing this you are speaking directly about their problems,and you can bring all the hr personnel to a seminar room and educate them and soft sell them on how your companies services can iradicate these issues.

when you are the only one educating your market,you inevitably become the Guru or go to guy/company.

Peace.

1. Outside Help. Seek objective, outside professional help. If you do it yourself, you will likely take your eye off the day to day running of the business, cause unnecessary anxiety, and either keep your business where it is or hurt it further.
2. Rethink Your Business. Think about current customers, competition, industry changes, and technology. Even rethink the type of business you are in. Many successful businesses have managed to stay that way by moving with the times. They saw the needs of their customers changing and acted accordingly.

3. Assess Your Company's Current Status. Put everything on the table, both good and bad. Include aspects of the business you are proud of and issues you wish would just go away. Address issues relating to staff, products and services, location, profitability and new business development.

4. Keep Some Change Some. Determine what your customers like about you and what they would like to see changed. Be honest with yourself.

5. Maintain A Level Of Objectivity. Emotion has no place in this process. To achieve a successful marketing turnaround, you must do what is best for your company. This may mean letting long-term employees go or finding new suppliers.

6. Review The Past. Look carefully at your past marketing efforts. Examine past successes and failures. If you are still running a marketing program, but cannot justify the expense with an accurate accounting of incremental sales, consider canceling the program or placing it on hold. Successful marketing turnarounds stop the bleeding quickly.

7. Review Competitive Activity. Often, a new entry in a market will utilize new marketing techniques and new thinking to achieve sales that you didn't know were possible.

8. Look At The Staff. Take time to review existing staff in light of the plans you are preparing and the growth you seek. Many companies that have set out on a path for success have been thwarted by staff members who didn't agree with the new ways, or were actually afraid that the company would succeed. The last person you expect to come forward will be the first to say goodbye. People can be resistant to change. They like things to stay the way they are. If you need new people, clearly identify the skills required and begin the hiring process immediately.

9. Flexibility. Be flexible, and prepared to adjust your marketing plan as new opportunities and challenges arise.

10. Persevere. Perseverance is an absolute must. If you give up too early, you may fall short of the great success for which your business was destined.

11. Be Quick. Speed is essential in turning a company around. While you were planning and executing the marketing efforts your competitors may have been taking advantage of the opportunity and moving in on your customers.