Singapore Entrepreneurs Network & Startup Organization

Hi all..

We understand that SALES is the lifeline of any business..
And sales' results are the direct outcome of our MARKETING efforts and its effectivenesses..

I hope that we can help each other overcome these SALES/MARKETING challenges in times like these..

Please share what are the SALES/MARKETING challenges and issues we are having NOW in our business so that all of us can help to overcome and bring our businesses to greater heights..
I hope we can learn together and add great value to each other here..

Thank You..

A few days ago, I manage to meet up with one of a very successful world renowned business man....
He is at his 40s, relatively low profile and buys private islands....
So I figure he is at a different level already....

Here's one challenge he thinks that businesses (SMEs and MNCs alike) are facing and yet not doing anything:
We DO not question the fundamentals and functions of a particular business activity and do things for the sake of doing things the normal way....
Especially true to Singaporeans....

I could relate to this, especially many of my business associates ask me why I do not have a business card....
They mentioned that it is essential for a business person to have business cards to give out to people....
Then I question this: "What are the fundamental functions of a business card?"

And what are we doing to and putting in our business cards so that we can boost its fundamental functions and results?
Or are our business card of a normalized format (which we don't know why it is in this format in the first place)?
And we doing things for the sake of doing and leaving it to chance?

Now....
What are in Your business card that makes it sellable and the receiver are compelled to call You and give You business?

Hi findasmita,

I am learning myself and will love to share and learn at the same time....

You are right....
If a carefully designed and sellable business card falls into the hands of someone who can't package or sell themselves and their business well, the success rate will be reduced.....

It is like having a "world number one" sword falling into the hands of a novice, its powers will surely be reduced....
At the same time, that same sword is in the hands of an expert swordsman, surely the power will be different....

Coming back, unless we are very confident that we can always impress everyone, every time at 100%....
And that our competitors are all novice swordsman, surely we do not need a sellable business card....

In fact, we do not even need a business card at all....
An exchange of numbers will be sufficient....

If we were to have a sword for our business, will it be great if we can have the "world number one" sword to give us the edge?

Thanks monoenny11,
Most business owners do not know what they don't know so they prefer to work within themselves in their own ways....
I've seen many marketing strategies, materials, copywritings etc that surely can be done much better to create better results....

At the same time, as long as they are creating the results they really wanted, it will be cool for them....

I've created a tool for my work so that it'll reveal to them instantly what they don't know about their business and where to take their businesses to a greater height....
Hope that it can help more businesses out there....

I like this "many a company have too rigid a view on flawed perceptions of marketing."
Many businesses out there think that marketing are PR, websites, name cards, networking, adverts, flyers....
And many of them do not measure the various impact (assuming they know them in the first place)on  their business....
They monkey see, monkey do because the trend, their peers and competitors are doing it....

In your case, perhaps you can educate them on the impact of permission marketing....
And I wonder why and how an opt-in will cheapen their brand and positioning....