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Usually the advertiser will provide an affliate link for tracking purpose.
But if there is the advertiser has no such software, then we use the following website for tracking advertisement link free
http://www.budurl.comand there is a report generator that will be able to generate the number of clicks that your advertiser link has.
All you need to do is to create an account with them, and create a shorten link on your website that is redirect to your advertiser, and thus you create your own tracking pay per click management system free.